Carphone Warehouse
New Concept store – Fit out
THE BRIEF
Next generation stores
CDS were the chosen fit out specialists for the roll out of Carphone Warehouse’s new concept stores in Oxford, Bromley and Wandsworth.
OUR APPROACH
A new concept
Featuring the very latest in retail technology, CDS installed active digital storefront windows projecting the latest handsets, and interactive displays and light up signage in store.
Seeking to project an urban feel, the store also featured exposed timber, stripped-back ceilings and Panespol panelling, which was installed and decorated by the CDS team to create a brick effect wall.
CDS were also responsible for project management of trades, quality assurance and liaison with shopping centre management.
THE OUTCOMES
Returning customers
Project management was key to the success of the scheme, with the roll out of each store being delivered within a two-week time frame.
This isn’t the first roll out completed by CDS for the electronic giants. The CDS team previously worked simultaneously across seven new shop-in-shops for the official first day of the newly merged company, Dixons Carphone. You can view this roll out here.
