Samsung / Cheil

Small format - Store in store - Fit out - Manufacture


A new concept

CDS collaborated with Cheil to launch the first new concept stores for electronic manufacturer, Samsung.


A multiple roll out

CDS and Cheil worked together on the build for the 11 stores which rolled out across the UK and Ireland, with CDS carrying out site surveys, production of construction drawings, mechanical and electrical requirements, manufacturing and installation. This included a full furniture installation which featured new-to-market large wall tiles, leather touch wall features, interactive touch walls and smart home zones.

Project management was key to the success of the scheme, with the roll out of stores requiring 11 teams from CDS to work simultaneously across the 11 stores, which all opened on the same day.



The Dundrum store went on to win a POPAI Bronze Award for the scheme. The judges commented that the scheme delivered a look that was both durable and fresh, adding: “The branded displays deliver real standout, set up to hero key product lines whilst integrating effortlessly with the overall store concept to create a premium and ‘future’ feel to the retail space.”