Carphone Warehouse

Small format - Store in store - Fit out - Manufacture

THE BRIEF

Merging two electronic giants

CDS Group was one of the retail interior specialists selected to fit out the UK’s first Carphone Warehouse shop-in-shops, which were unveiled across seven Currys and PC World Stores following the merger of electronic giants, Dixons and Carphone Warehouse.

OUR APPROACH

Working in partnership

CDS Group helped to fit out and install the new design within the nominated stores by working closely with the Carphone Warehouse team. The stores featured all the latest mobile phones and associated technologies, apps and offers, and was the first step towards the Dixons Carphone connected world offering.

THE OUTCOMES

Multiple roll out

The CDS team worked simultaneously across all seven stores to ensure the shop-in-shops all launched on the official first day of the newly merged company, Dixons Carphone. Since then, CDS has gone on to fit out additional stores across the UK. Most recently this included fitting out entirely new stores for the brand in Oxford and Bromley.