Innovating running stores
ASICS’ vision was to create a retail environment that could be tailored around customers to give them an interactive and personal shopping experience. The design concept was to provide full immersion for customers in all things running, selling everything from accessories to nutrition.
A complete fit out
Each store was the culmination of a six-week programme including the complete fit out of decoration, lighting systems, air conditioning, fire alarms, sprinkler systems, new sub floor, AV display wall system and all back-of-house fitting and signage systems.
Each of the stores is fitted with Foot ID scanning, allowing the retail assistants to advise more accurately on the correct running shoes customers should wear according to their running style and physical form.
The manufacturing and fitting of the ASICS tech-led stores showcased CDS Group’s strong working partnerships with suppliers. This was vital to ensure that the tech and static fixtures fitted together seamlessly.